On-Page SEO: The Practical Guide For SEO Beginners 2025

For example, the page loads too slowly, it doesn’t match search intent, or there are no relevant links that would send the reader to another page. If your focus keyword is “best content marketing strategy for small businesses”, it would be crazy to use it in all the on-page elements mentioned here. So even if you optimize your product page perfectly and create great content, you most probably won’t rank for the keyword “best climbing shoes”. Internal links also tell the search engines what pages are important and how to get there. Because it is an integral part of SEO that can help you get higher rankings, reach a bigger audience and get more organic traffic.

SEO-friendly Slug or URL Structure

When you optimize your URLs, make sure you use your page’s core keyword within the URL’s end portion. For example, if someone searches “chocolate,” it’s hard to know the intent behind that search. Optimizing on-page SEO is entirely different from off-page SEO, which is optimizing for external signals that take place off of your website (for example, backlinks). The free Seobility plan already includes a comprehensive SEO site audit for up to 1,000 subpages!

To target featured snippets, it’s essential to optimize your content for the target keyword and provide a clear, concise answer to the user’s query. You can also use schema markup to help search engines understand the content of your page and increase your chances of appearing in featured snippets. On page optimization refers to all measures taken by SEOs within the website to improve the ranking of a site in search engine result pages. So, on page seo optimization factors are linked with the elements of your website. Tracking these metrics is essential to understand how users are interacting with your content and identify areas for improvement.

What do our monthly on-page SEO services include?

• This is where you have full control over the changes you make to improve your site’s performance in the search engine results pages (SERPs).
• It will ensure people actually see what you have to offer and increase conversions.
• Search engines can’t “see” the images on a post, so they rely on the alt attribute along with computer vision algorithms, to help them understand what’s being depicted on an image.
• If you’re going to go down the AI route, just bear in mind that – as with any type of content – it needs to be useful if it’s going to rank well.
• Properly optimizing your pages and content can lead to the quickest ROI for the amount of time and energy spent.

On the other hand, on-page SEO involves optimizing elements directly on your webpages, like content, meta tags, and internal links. Using relevant images provides context, communicates information in a user-friendly way, and breaks up large bodies of text. Using ALT SEO Anomaly tags on images improves site accessibility and is viewed positively by search engine crawlers. The part of SEO that involves optimizing a website’s content and source code is known as on-page SEO (as opposed to off-page SEO). In other words, on-page SEO is the work you put into revising and developing your webpages. Now that you know what it takes to keep your on-page SEO in tip-top shape, you’re ready to optimize your content!

Optimize Images

Whilst it will not be visually present on your webpage, audiences will be able to read this via screen readers. For example, the H1 on this page is the article title, “Understanding On-page SEO” is an H2, and this section is an H3. The higher up the title is, the more relevant it is to impacting your search results.

Second, increasing your CTR can drive more organic traffic to your site. And you shouldn’t just include them for the sake of it—they should also be valuable for users. And there’s no specific “keyword density” you should be aiming for. Imagine that you have a page that Google THINKS is about a specific keyword. This is one of those little things that helps Google understand what your page is all about. In this chapter, I’ll go through actionable techniques that can elevate your on-page SEO game.

But not as many people know that WHERE you put your keyword matters. Topical authority is a measure of how authoritative your website is about a specific topic. They can highlight ideas right in the search results for content you could create to help solve those pain points. Reddit, Quora, forums and other online communities are excellent places to find keywords. Even at the free level, Semrush equips you with essential tools for getting started with SEO. Once you see the value, you can always upgrade to unlock even more features.